Technically, this is all truth and no lie but we were struggling to come up with a headline.

NOBRAND was started because one of us has a little bit of an obsession with t-shirts and sweatshirts. And not just any t-shirts and sweatshirts, comfy t-shirts and sweatshirts. (I don't think we said t-shirts and sweatshirts enough).

The obsession started young through the stereotypical gateway drug a.k.a. t-shirt decorating. As children we had a tradition of going to Lake Powell every year for our family vacation, and t-shirt decorating was one of the activities during the week. Just like every healthy family activity there was always a competition. But those moments led us to here.

We wanted to provide fun designs on comfy products because when you look good, you feel good, and when you feel good, you tend to be a little bit nicer to your mom.

We didn't pick the life of doing casual better than your dad on a Saturday morning, it picked us. But don't worry, we accept the high responsibility of looking like a dad from 1995, and we hope you do too.

*If fun graphics aren't your vibe (they're not my brother's either), we have something for you as well.